Do not use “March Madness” in your business’ marketing promotion. If you own a bar, do not advertise that you’ll be open early for March Madness. Do not get “March Madness winner” printed on a hat.
The National Collegiate Athletic Association National Championship Tournament is “fiercely” protective of its trademarked name.
According to Broadcast Law Blog, around 90% of the NCAA’s budget comes from the annual basketball tournament. “For 2023, the licensing of television rights in the Division I Men’s Basketball Tournament will result in $870M in revenue for the NCAA,” Broadcast says.
Consequently, the organization goes after anyone caught putting